Sony apologises over controversial Peter Rabbit food allergy scene
Sony apologises over controversial Peter Rabbit food allergy scene
15 February, 2018, 22:28
Apart from this group, concerned members of the Allergy and Asthma Network and the allergy charity group Globalaai also condemned the movie and the studio for its depiction of food allergies.
Beatrix Potter's mischievous bunny Peter Rabbit is once again in trouble, but this time it's with parents of children with food allergies.
In Peter Rabbit, which was released this weekend, the character of Mr. McGregor is allergic to blackberries.
"Food allergies are a serious issue". In the new film, Peter Rabbit, the little creatures reportedly fling blueberries at Mr. McGregor, the guy who ate Peter's dad, because he's allergic and needs to use an EpiPen.
Chief executive Carla Jones said: "Anaphylaxis can and does kill". "Allergies are often not taken seriously enough anyway".
Parents and allergy advocacy groups are asking parents to beware that the movie may teach children that bullying others for having allergies is OK. "We expect to see a significant response from our community, and we will be communicating with the production company about the film's withdrawal". But so many sorrys means so many more sorry people carping on this, whining about that.
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"Severe allergies are not a laughing matter; anaphylaxis is the most severe form of allergic reaction and can be fatal".
Sony Pictures, in a joint statement with the filmmakers, said that "food allergies are a serious issue" and the film "should not have made light" of a character being allergic to blackberries "even in a cartoonish, slapstick way". "It is important we fight the stigma around food allergies and not alienate or endanger those who are at risk". "We will be communicating with the production company about this". Both of her children have nut allergies and she says food allergy bullying is real and her kids have experienced it first-hand.
Martin said she accepts the apology and still plans to see the movie with her two sons.
"Peter Rabbit" was released in the USA last week, and while a film about a feud between a human and a talking rabbit over a garden seems like a feel-good family movie, some moviegoers are upset about a scene involving a food allergy.
The statement, which was attributed in part to the film's director, writers and producers, added, "We sincerely regret not being more aware and sensitive to this issue, and we truly apologize".
In July, a 13-year-old London boy with a dairy allergy died after a piece of cheese was allegedly forced on him during a school break.
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