Saturday, 20 October, 2018

Online travel giant Priceline Group changes name to Booking Holdings

Online travel giant Priceline Group changes name to Booking Holdings Online travel giant Priceline Group changes name to Booking Holdings
Russell Knight | 21 February, 2018, 19:06

Priceline Group Inc. has changed its name to Booking Holdings Inc., a move the company says better represents the diversity of its businesses.

The newly-branded company said Wednesday it will continue trading on Nasdaq, but will move to the ticker symbol "BKNG" starting February 27.

The travel website company operates in more than 220 countries.

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"Our largest brand is Booking.com, which has more than 1.5 million properties, averages over one million bookings per day and produces a significant majority of Booking Holdings' gross bookings and operating profit".

Priceline isn't the only company that has renamed itself to reflect a changing business model. The Priceline Group competes with Expedia.com atop the market for online travel and hotel bookings. The company headquarters will remain in Norwalk, Conn. Priceline shares are indicating higher in premarket trading, and are up 15% for the past year. The S&P 500 index is also up almost 15% for the last 12 months. Visit MarketWatch.com for more information on this news.

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