Wednesday, 15 August, 2018

McDonald's drops cheeseburgers and shrinks fries in new Happy Meals

McDonald's cheeseburger McDonald's drops cheeseburgers and shrinks fries in new Happy Meals
Russell Knight | 15 February, 2018, 20:17

On Thursday, McDonald's announced that it is planning to make Happy Meals more nutritious to market balanced kids meals around the globe. In June 2018, 100% of Happy Meal combinations will contain 600 calories or fewer and will be 100% compliant with the added sugar and saturated fat criteria and 78% compliant with the new sodium criteria.

The cheeseburger will disappear from McDonald's Happy Meals menu, but it will still be available.

The only options for main entrees will be the hamburger and four or six-piece Chicken McNuggets.

McDonald's will soon banish cheeseburgers and chocolate milk from its Happy Meal menu in an effort to cut down on the calories, sodium, saturated fat and sugar that kids consume at its restaurants. Aside from those guidelines, they will also work on removing artificial colors, flavors, and preservatives when they can, and will be transparent about nutrition information for customers. The company said some are adding new menu items to comply, like in Italy, where a grilled chicken sandwich was added to the Happy Meal menu.

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Kenneth Wong, marketing professor at the Smith's School of Business at Queen's University, said it's not a coincidence that McDonald's is sprucing up the Happy Meal image now.

The company called its initiative part of "an expanded commitment to families" that includes improvement of the nutrition in its Happy Meals. Bottled water will be added to Happy Meal menus, too. The Cheeseburger will only be available at a customer's request.

A McDonald's Happy Meal. Since 2001, the company and its franchisees have distributed more than 370 million books in Happy Meals. This action was taken as part of a commitment with the Alliance for a Healthier Generation, a group that aims to empower kids to develop lifelong healthy habits. The company has been working with the not-for-profit Alliance for a Healthier Generation since 2013 to develop a plan for 20 major markets, including the United Kingdom, to increase customer access to fruit, vegetables, low-fat dairy and water.

The American Heart Association, along with the Clinton Foundation, is a co-founder of the Alliance for a Healthier Generation. We urge restaurants around the world to follow suit and promote better-for-you food and beverage choices. "We're committed to exploring new options".

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