Friday, 23 August, 2019

Ubisoft's Sam is Siri for Gamers

UbisoftClub_Sam_PersonalGamingAssistant Ubisoft's Sam is Siri for Gamers
Emmett Howard | 25 January, 2018, 02:49

Currently, Sam is available in English only in Canada, with plans to extend the open beta to more markets in the coming months.

The new chatbot personality, likely named after Splinter Cell's Sam Fisher, is created to answer questions through the Ubisoft Club app about the company's games - including everything from announced release dates to Easter eggs in Assassin's Creed Origins.

Interactions can be done through voice and text, with Sam functioning as an intelligent chatbot that also has a bit of personality. With Alexa, Google Assistant, Siri, and Cortana capturing the lion's share of the news, other companies are looking to put their own spin on them, including game publishers.

It looks like Sam also tracks your winning (or losing) streaks as well and tries to offer some tips if you don't seem to be doing well.

"We wanted to develop an A.I. that can help you while you're playing your console, but also outside of it", Charles Huteau, Creative Director of Ubisoft Club and SAM developer, told Player.One.

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Sam is part of Ubisoft's efforts to continue innovating the Ubisoft Club and delivering new benefits to members.

So far, Ubisoft has integrated Sam only with Rainbow: Six Siege. If you want to interact with Sam, you need to open the app.

Sam talks to you, like a human.

Sam is based on the Sam Fisher character from the Tom Clancy franchise, but, sadly, the chat bot's voice isn't based on the character's voice. For example, tell Sam, "Show me the trailer for "Assassin's Creed" in Egypt" and the chat bot will pull up the video for "Assassin's Creed: Origins". Ubisoft's staff is curating the answers for Sam in this way, and the results are better than a typical Google search. It will also give users fun little details about Ubisoft games, like the current weather in Assassin's Creed Origins.

"It's a tool for us to know what kind of information the community would like to receive", Huteau said. It even knows gamer lingo like "GG", short for "good game", or acronyms like "GRAW", which is what many players call "Tom Clancy's Ghost Recon Advanced Warfighter". When you log into the Ubisoft Club app, you can see which of your buddies are online and invite them to game matches. If you really want to start some drama with SAM, you can even ask which Assassin it prefers, Bayek or Ezio. Let's say you want to create a Rainbow Six Siege team for a 9 p.m. match.

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