Tuesday, 23 July, 2019

There are some wild Microsoft acquisition rumors going around

There are some wild Microsoft acquisition rumors going around There are some wild Microsoft acquisition rumors going around
Emmett Howard | 30 January, 2018, 18:44

Top game makers such as PUBG Corp, Valve, and even EA have been named.

A large acquisition of this nature, especially of publishing titan EA, would be a substantial step in bolstering Microsoft's gaming software division.

Apparently, Microsoft is acutely aware that Sony is smashing it when it comes to exclusive games, and therefore wants to remedy the issue by flashing its cash.

Battlefield and the upcoming Anthem would massively improve Microsoft's in-house portfolio of games, although if it made any of those franchises Xbox One-exclusive, that would cause a major uproar among gamers. There is one particularly interesting section though, in which the site claims to have heard from sources that Microsoft may be exploring various acquisition routes, with three names on the table: PUBG Corp, EA and Valve. While that does mean that Microsoft would have to pay a tidy sum to acquire EA outright, it's not as if they don't have the money to theoretically do so.

Microsoft is no stranger to acquisitions, nabbing Bungie in 2000, Rare in 2002, Lionhead in 2007 and Mojang in 2014. But with a reported $130 billion in its cash reserves, it's a price Microsoft could afford. Well there's one very obvious choice: Activision.

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So, how likely do we think these deals are?

EA would cost around $35 billion to acquire, but since Microsoft has a war chest of around $130 billion (recently boosted by Donald Trump's freakish tax cuts for the rich) the idea isn't as insane as it sounds.

In regards to PUBG Corp, this move would certainly capitalize on the success of PlayerUnknown's Battlegrounds following its exclusive release through the Xbox Game Preview program.

The report reads, "The most recent one we heard (from a reliable source close to Microsoft) was, in fact, Electronic Arts". As far as we know, this is just something that has been talked about on Microsoft's end. Still, to me at least, the idea of Microsoft buying EA or Valve seems a bit too wild.

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