Sunday, 20 May, 2018

Super Bowl ads cost $5M, demand strong despite National Football League ratings drop

Fred Gaudelli left says NBC will show national anthem protests if any happen at the Super Bowl Fred Gaudelli left says NBC will show national anthem protests if any happen at the Super Bowl
Anna Jefferson | 13 January, 2018, 04:51

Gaudelli explained that, if a player chose to protest during the anthem, NBC broadcasters Al Michaels and Cris Collinsworth would likely give the players's name, some background on the a protests, and then "get on with the game".

"When you are covering a live event, you are covering what's happening", NBC Sports EP Fred Gaudelli told reporters at the Television Critics Association on Tuesday.

The troubles facing the NFL over the past season - such as national anthem protests, injuries and declining TV ratings - have not deterred advertising demand for NBC's February 4 telecast of Super Bowl LII. He projected a $900-million take in ad revenue, which he said would be a record for a Winter Olympics.

Lovinger said about 30% of his revenue was coming for advertiser who are buying spots in both big events.

"Didn't half of their viewers just turn off the dial for the Super Bowl weekend?" co-host Katie Pavlich opined. "If there are players who choose to kneel, they will be shown live".

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And despite Papa John's assertion that the protests were hurting the returns on its National Football League sponsorship, Super Bowl advertisers aren't being deterred by the possibility of anthem protests, media buyers tell us. Every game since 2010 has drawn at least 106 million viewers.

Fox, which aired the Super Bowl a year ago, reaped $500 million in ad sales from the game, selling 30-second spot for about $5 million each.

Eli Harold, Eric Reid, Marquise Goodwin and Louis Murphy of the San Francisco 49ers kneel during the national anthem before a game. It is meant to call attention to what the protesting players see as a pattern of racism in the treatment of African-Americans by USA police.

In a separate media call, Dan Lovinger, executive vice president of advertising, said only a scant few of 's 30-second TV spots have not been sold.

"All we've seen is enthusiasm", he said.

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