Friday, 20 September, 2019

Star Wars: The Last Jedi Box Office Tanking In China

Lora Ball | 05 January, 2018, 20:58

China Box Office, a Twitter account operated by Chinese film inudstry analyst Jonathan Papish, predicts The Last Jedi may come up short of a $40 million mark at the Chinese box office through its opening weekend.

Apparently the Chinese aren't big fans of Star Wars as it is reported both Star Wars: The Force Awakens and Star Wars: Rogue One underpeformed in China, but it's noted Star Wars: The Last Jedi is looking even worse than expected.

Star Wars: The Last Jedi is one of the franchise's most polarizing entries to date, but that hasn't prevented the film from crossing the $1 billion mark globally.

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Numbers in China for Star Wars: The Last Jedi include that the movie earned $560,000 in midnight previews (trailing by a large margin Star Wars: The Force Awakens' $2.5 million).

Star Wars: The Last Jedi finally opened in China on Friday, amid concerns from Disney concerning the unpredictable nature of the franchise in the country.

However, as the Chinese audience in general is unfamiliar with the characters and the overall story, previous Star Wars installments have failed to perform well in Chinese cinemas.

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