Wednesday, 17 January, 2018

Life Time ditches cable news in gyms for "family-oriented environment"

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Lora Ball | 13 January, 2018, 20:49

The YWCA in Minneapolis has overhead TVs at each of its three locations that offer various channels that include lifestyle, news, family fare, game shows, cooking and sports, said spokeswoman Emily O'Gara.

Life Time Fitness, a Minnesota-based gym chain, has made a decision to eliminate all national cable network news stations from the TV screens at its 128 fitness centers in the USA and Canada.

Stations that will be available include US, A&E, Discovery, HGTV, and ESPN, a public relations person told the Twin Cities Pioneer Press . "Ultimately, we believe this change is consistent with the desires of the overall membership".

Life Time Fitness gyms across the country are giving customers one less thing to sweat about during their workouts.

As a point of compromise, members who do want to tune into cable news while they're on the treadmill are free to do so on their personal devices or the built-in display on machines with their own TV tuner.

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Bushaw declined to disclose how many members have complained about cable news channels, but said it has been a growing issue "over years, not weeks or months".

Bushaw added, "Clubs do have flexibility to air programs of interest in their club, such as local sporting events from college to pro teams".

Life Time, founded in 1992 by Bahram Akradi, touts a "healthy and happy life for its members", according to its website.

The Minnesota-based chain, which has sprawling facilities in Roseville and Folsom, is no longer showing cable news over their wall-mounted TVs, as first reported by the St. Paul Pioneer Press. One man who said he "enjoys consuming news and politics" was "disappointed" with the announcement.

No more fake news.

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