Monday, 23 April, 2018

LG steps away from an annual release cycle for its phones

As LG G7 nears LG opts out of rigid update schedules LG steps away from an annual release cycle for its phones
Sandra Phillips | 12 January, 2018, 14:55

"When Mr. Sung-jin was asked about the LG G7, he said that the company will "[only] unveil new smartphones when it is needed" going forward, and that it will "not launch [a smartphone] just because other rivals do".

While we found that LG particularly hit it out of the park with the V30 previous year, the Korean company's smartphone division continues to report financial loses.

For instance, LG has traditionally launched its G phone at Mobile World Congress in late February, right around when Samsung launches its new Galaxy phone. No wonder the company's mobile business has lost money for 11 straight quarters.

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A number of smartphone manufacturers struggle to make a profit, and LG's one of those companies. LG has therefore made a decision to stop releasing flagship smartphones on an annual basis like it has been doing for so many years in tandem with rival Samsung.

Cho said he planned to retain existing models by unveiling "more variant models" for different regions and customers, according to the Korea Herald. In the near future, it may even venture into robots and artificial intelligence.

Many technologies are needed for robots and LG can not do all that alone, he said. It also unveiled serving, porter and shopping cart robots. After all, it has been available South Korea since last June but has yet to leave the comforts of LG's home country. It plans to expand use of the devices to hotels and supermarkets this year. It also showcased OLED TVs with Alpha 9 chips that it developed, which improved the devices' resolution.

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