Google Assistant shouts down Alexa at CES

Emmett Howard | 13 January, 2018, 12:25

On Tuesday, the search giant had a few announcements to make which included its plans to expand Assistant this year and a new product called Google Pay.

All of this is due to a shift in Google's thinking. All the major consumer electronics companies talked up their efforts to add AI to their devices so they are more predictive and helpful for their owners. However, now they've taken it a step further.

Amazon said Alexa on Toyota vehicles is a realization of the company's long-term vision for the intelligent voice assistant. Getting shut out of voice devices could imperil Google's lucrative digital-advertising business, the source of its financial strength. As evidenced by the white jumpsuit-clad Google-ites at dozens of booths, it's also about third-party integrations. It's similar in some respects to the decade-old battle between the iPhone and Google's Android system in smartphones, or to the much older fight between Apple's Mac computers and Microsoft's Windows PCs.

The LG ThinQ WK9 is most likely powered by Qualcomm's SD624 Home Hub Platform, as seen in Lenovo's and JBL's variants and we can expect it to be an industry standard of sorts until better hardware is released. "We want to make sure that people have the broadest set of choices in terms of what kind of device they want that has Google Assistant", he said.

This should be applicable to users who own Amazon's Echo series of smart speakers, or the Google Home lineup of smart speakers, or an Android phone that comes with Google Assistant.

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Hafsteinsson, is keeping the interface from becoming just another tablet. The hubs are based on Qualcomm's SDA624, which powers the Lenovo Smart Display. With the addition of a display, though, such information is complimented with visual aids, showing your routes traffic conditions, or video news briefings from YouTube, for instance.

It will be interesting to see how Amazon responds to Google's aggressive moves at CES. The Google Assistant skill is reportedly more robust, allowing users to search for specific recordings directly through voice commands.

These are just some of the avaialble Google Actions.

Amazon's Alexa virtually dominates the voice-based AI space with a 82% market share with Google Home way behind at 18%. The new Family Hub refrigerators also sport AKG-branded speakers, offering deep bass and rich mid-range audio, which is certainly a big boost for Samsung Bixby.

Industry watchers are struggling to keep up with all the different devices that Amazon has partnered with on Alexa, but it's clear the company has been busy making friends with manufacturers over the past year.

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Google Assistant shouts down Alexa at CES

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