Tuesday, 20 November, 2018

Dunkin' Donuts scales back menu to streamline service

Dunkin' Donuts Average service time 3.01 minutes Percent accuracy 86.9 Dunkin' Donuts Average service time 3.01 minutes Percent accuracy 86.9
Russell Knight | 09 January, 2018, 00:23

As of Monday, stores in NY and New England will see a smaller menu, with "slow moving" items such as smoothies, afternoon sandwiches, and some breakfast items eliminated.

Even though Dunkin' Donuts has been expanding its business footprint, the company says it's now scaling back its menu.

The donut chain plans to simplify its menu and remove "slower moving" items such as lunchtime sandwiches, some muffin, bagel and cream cheese varieties. Some of the foods that are going away were always optional for franchisees restaurants, it said.

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The simplified menu is expected to roll out in New England and upstate NY locations starting Monday and will expand nationwide in mid-March.

The company tried out the simplified menu in several markets starting in early 2017, and by the autumn expanded the test to nearly 1,000 locations.

Dunkin' Donuts is eliminating artificial dyes from all their food and drinks in the U.S.by the end of the year, the Massachusetts-based company said Thursday in a statement.

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