Monday, 18 June, 2018

Coca-Cola to launch new Coca-Cola Zero Sugar ad campaign

Russell Knight | 13 January, 2018, 01:17

Fizzy drink fans in the USA and Canada have been treated to the next evolution of Diet Coke as The Coca-Cola Company shakes up its can designs and flavours.

This company has listened to fans, and has made a decision to bring back Diet Coke's original formula, while also bringing four fruity new flavors.

That's a sentence someone has presumably not only said, but also acted upon, as Coca-Cola have announced plans to roll out four more options on top of its standard "Diet Coke flavour". From these insights, Coca-Cola's R&D team developed and tested more than 30 Diet Coke flavor combinations, featuring tropical, citrus and even botanical notes.

Diet Coke has not yet responded on Twitter, so we suspect that this war will fizzle out soon.

But the Diet Coke you think you know is history.

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Consolidated (NASDAQ:COKE) by 10.9% during the third quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). A slightly refined typography simultaneously preserves Diet Coke's heritage, but presents it in a more progressive manner, the company said. "Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side".

While they'll be sold in Canada and the U.S.in "sleek" 12-oz. cans - as singles and in eight-packs - the original Diet Coke will continue to be available in all of its current sizes. "I hate the normal coke but love the cherry one and as it's diet I can finally drink it once again!" The slimmer 12-ounce cans retain the brand's iconic silver color, offering a simplified color palette focused on silver and red with accents of bold color to represent the new flavors.

The company has unveiled a new design for the low-sugar drinks brand in the United States market, and introduced four new flavours.

"With a brand recast, designers are challenged with determining how far is too far, and how close is not far enough", said James Sommerville, vice president of Coca-Cola Global Design.

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