Saturday, 24 August, 2019

Circuit City making comeback years after going bankrupt

EnlargeCircuit City EnlargeCircuit City
Russell Knight | 11 January, 2018, 21:16

After teasing a major announcement last week, Circuit City CEO Ronny Shmoel announced during a press conference at the that the once-bankrupt company will be relaunching its website February 15.

The revamped company plans to open showroom-style stores as part of its brick-and-mortar retail strategy. It will include several novel features, including search by photo and tech support via video chat, he said.

Once a major electronics retailer, Circuit City was one of many retail chains that saw sales collapse amid the rise of ecommerce operations like Amazon.

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The Circuit City bankruptcy came in 2008, which was followed by a new ownership that attempted to operate the company strictly online after shuttering its last physical location in 2009. "The IBM web commerce platform will allow Circuit City to expand offerings for a personalized shopping experience and enhance the product discovery journey", reads the press release. The company will relaunch online next month, while its physical presence in the form of stores is coming later. The company folded in 2012.

According to CNBC, the retailer that closed all of its stores in 2009 has picked February 15 as the day it will relaunch its website.

Shmoel acquired the brand, domain and associated trademarks for Circuit City in October 2015.

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